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Let's say that you're the owner or manager of an industrial business, one that doesn't do a lot of shipping and isn't especially concerned with the aesthetics of its products. You might think that labels aren't really needed in your company's day to day operations. The truth of the matter, however, is that labels can be of great use in industrial settings. They can improve the organization of your stock, heighten communication among employees, and even make the floor safer for you and your employees.

You might, given the growing popularity of online advertising, think that direct mail marketing has fallen by the wayside. In reality, however, mailers have retained both their prevalence and their effectiveness even as we dive headfirst into the information age. In 2014, companies spent over 48 billion dollars on direct mail marketing - on average, that investment earned them a whopping 1,300% return, more than many forms of advertising (traditional or new) can boast. Effective direct mail marketing poses its own set of challenges, however, not the least of which is setting up an efficient and affordable mailing operation. The very first basic element you want to get right is the labels.